FedEx Sustainability Campaign

As a creative lead on this project I designed the look and feel for Fedex’s Sustainability campaign. We all share the same address: earth. We played with scale to show how small our one planet is, while also showing the vast beauty of it’s landscapes. I incorporated Fedex’s branding by using their colors to create the galaxy and having the small fedex truck hidden in the landscapesThese are a few of the assets that were versioned out to launch this campaign.