Lay’s In-Store Display

Lay’s wanted an in-store display to attract the patrons of a local music festival, but didn’t have the rights to use festival branding. I created this design as a nod to target the festival go-ers without calling out the festival directly.

Colorful packaging for Lay's snack chips with the slogan 'Snack to the Music' on a blue background with various geometric shapes and patterns.

Frito-Lay In-Store Display

New item release template

Frito-Lay wanted a way to introduce new items of various brands within the Frito-Lay portfolio. I created a template with the ability to be used on any one of the brands within the Frito-Lay portfolio while still looking brand specific. 

Two bags of SunChips Veggie Harvest snacks, one Farmhouse Ranch flavor and one Tomato, Basil & Cheese flavor, on a colorful background with text that says "Taste Something New."
A bag of Cheetos Paws cheese-flavored snack featuring Chester Cheetah, the Cheetos mascot, holding several cheese-flavored snack paws.
Packaging of Simply Organic Doritos White Cheddar Tortilla Chips and Simply Cheddar Puffs White Cheddar Jalapeno Snacks, with the slogan 'Snack on something new' displayed prominently.